HEC Liège EDBA Doctoral Forum on "Brand Management in a Globalized Context"

On August 23rd, the academic forum titled "Brand Management in a Globalized Context" was successfully held by HEC Liège, School of Management at the University of Liège.

Distinguished guests including the Consul General of Belgium in Guangzhou, representatives from the Trade Office of Wallonia in Guangzhou, authoritative experts from the branding industry, and renowned scholars participated in dialogues and delivered keynote speeches. This intellectual feast provided insights to the attendees, including doctoral students and alumni from HEC Liège.

Professor Wilfried Niessen, Dean and Director General of HEC Liège, delivered an enthusiastic opening speech on behalf of the institution, setting the tone for the academic forum. 

During the event, attendees were treated to enlightening speeches from authoritative experts in the branding industry and renowned scholars. The engaging dialogue segment was expertly facilitated by Professor Henry Hui, President of the China Management Center for HEC Liège's Executive Education Programs.

↑ Pictured are Mr. Wim Peeters, Consul General of Belgium in Guangzhou; Mr. Didier Denayer, Consul for Trade and Technology at the Consulate General of Belgium in Guangzhou; Professor Wilfried Niessen, Dean of HEC Liège; and Dr. William, Scientific Collaborator at the University of Liège.

During the academic forum, HEC Liège's doctoral students actively participated in interactive discussions, posing thought-provoking questions. 

The HEC Liège EDBA academic forum, "Brand Management in a Globalized Context," not only showcased the collision of ideas but also fostered collaborative discussions between scholars and industry professionals, exploring innovative approaches to brand management in the context of globalization.